_who we are
Scaling innovation across borders with expertise and passion since 2009.
The Founder's
Edge
Known as an accomplished transformational multi-channel Chief Marketing Officer, Customer Officer & Commercial Director with global brands across the Middle East, SE Asia, China, and throughout Europe including Scandinavia, France, Italy, UK, and the DACH countries.
My 'innovative' approach and interim CMO distinction has pioneered Board-level marketing, digital & private equity "professional interims" across industries. With 20+ leadership roles delivered and 8 years of consumer brand marketing and general management experience at British Airways, Global X-Games, Burger King, and Qatar Airways, I bring a unique perspective to transformation challenges.
A global
transformation
collective
We are a globally-focused strategic marketing consulting firm, born out of a genuine need to create impact. As transformation partners, we combine strategic vision with practical implementation, focusing on measurable business impact rather than traditional consulting deliverables.
We bring enterprise-level expertise to startups and fresh cross-industry perspectives to established businesses. Having delivered over 20+ leadership transformation initiatives across aviation, real estate, sports, and food & beverage industries since 2009, we serve startups seeking to scale efficiently, corporate innovation teams, investors evaluating opportunities, and established businesses seeking transformation.
Real transformation occurs when we work as transformation partners who execute alongside clients rather than simply providing recommendations. We examine the processes within organizations and enhance them through hands-on implementation support, cultural intelligence, and systematic business assessment methodologies.
The boring facts
Numbers that we're proud of, yet humble about.
Our Core Values
Coaching Mindset
At heart, I am a coach who loves to crunch numbers. I know how to deliver messages that resonate with targeted audiences, transforming complex data into compelling narratives that drive action.
Team Excellence
My fundamental asset is building and managing commercial B2B & B2C teams across diverse cultures. With a humble approach, I ensure team members develop to their fullest potential, creating best-in-class performance that delivers exceptional results.
Cultural Intelligence
Having worked with multicultural teams across four continents, I bring a unique ability to navigate diverse business environments, adapting strategies to local contexts while maintaining global standards of excellence.
Visionary Leadership
My colleagues and team members would describe me as a motivating, visionary, and inspiring leader who combines strategic insight with practical execution to drive transformational change.
A problem that deserves to
go away
For almost a century, service-grade studies focusing on the success of projects, transformations or organizational change have been consistent. The metrics are simply staggering—approximately 70% of all conceived initiatives—creating the impact they were intended to make. Or put differently, that even after decades of trial and error, trillions of dollars invested, we still fail more frequently than we win. That is a business phenomenon. It is financially insanity. That's human persistence. It's time to change that.
Traditional approaches to transformation aren't cutting it anymore. Our combined decades of experience in multinational and global enterprises has afforded us a unique position to rethink conventional wisdom around projects, plans, and leadership teams and all the people involved. And one easy qualifying to them despite them all? Humans.
We believe that organizations have the agency and the capacity to bank on the challenges of making a transformation successful—to move from being at the mercy of statistics to being at the helm of engagement and creativity. To move from being victims to the challenges thrown at us, to be the challenges.
Our approach
Business Foundation Assessment
We begin by deeply understanding your organization through comprehensive analysis that uncovers insights others miss, giving you a competitive edge in even the most challenging markets.
- • Financial Performance Analysis: Review revenue streams, profit margins, cost structures, and cash flow patterns
- • Operational Audit: Map current processes, identify bottlenecks and areas for cross-industry best practices
- • Market Position Evaluation: Analyze competitive landscape, market share, and differentiation gaps
Strategic Alignment Review
We craft smart strategies tailored to your specific goals, ensuring alignment with your business vision and organizational capabilities. Drawing on experience with global brands like British Airways and Qatar Airways, we bring enterprise-level strategic thinking to organizations of all sizes.
- • Leadership & Vision Assessment: Evaluate current leadership capabilities and strategic clarity
- • Cultural & Organizational Readiness: Assess company culture and internal transformation capabilities
- • Technology & Digital Maturity: Review current tech stack and identify capability gaps
Growth & Innovation Opportunity Mapping
We identify untapped potential through multichannel analysis and cross-industry innovation transfer. With expertise in both B2B and B2C environments across diverse sectors, we uncover opportunities that drive measurable business results.
- • Customer Journey Analysis: Deep-dive into experience, satisfaction, and lifetime value optimization
- • Revenue Stream Diversification: Identify untapped revenue sources and pricing optimization opportunities
- • Cross-Industry Innovation Transfer: Leverage multi-industry experience to adapt solutions from other sectors
Implementation & Transformation Leadership
Our interim CMO and leadership solutions provide immediate impact through data-driven feasibility assessment and hands-on execution. With 20+ leadership roles delivered across diverse industries, we specialize in turning strategic insights into measurable results with average 3.5x ROI.
- • Resource & Capability Gap Assessment: Evaluate internal resources and skills needed for improvement initiatives
- • ROI Modeling & Priority Setting: Project potential returns and timelines to prioritize efforts effectively
- • Risk Assessment & Stakeholder Intelligence: Evaluate obstacles and gather market intelligence for successful implementation
Join Our Journey
We're always looking for talented individuals who share our passion for transformation and innovation. Reach out to explore how we can create extraordinary.
